I take ideas and turn them into things people love.
At work, after hours, and everywhere in between. I share how I build every step of the way.
I'm always somewhere between wanting to be present and wanting to build one more thing. I think a lot of people feel the same way.
The Idea
Most of my ideas don't come from a desk. They come on a walk, in the car, lying in a hammock, or in the middle of a conversation about something completely unrelated.
They usually start as a question: what if this existed? What if this worked differently? What would I build if I had a free weekend?
The ideas are rarely about technology for its own sake. They're about solving something that's been bugging me, or making something I wish I had.
The Finished Product
The things I build range from serious to strange. Carbon accounting software used by brands like Crocs, Canada Goose, and Gildan. Chrome extensions that solve problems I kept running into. AI-powered children's books you can hold in your hands. A new venture in real estate intelligence.
Some of them turn into companies. Some of them stay side projects. All of them started as an idea I couldn't let go of.
From Idea to Reality
For the past 10 years, turning an idea into something real meant sitting at a desk for weeks or months. The gap between the spark and the finished product was long, and most of the work happened in one place.
That's changing. The tools are catching up to how ideas actually happen. I can go from an idea on a walk to a working prototype before I get home. The gap between thinking it and building it is shrinking, and it doesn't require a desk anymore.
I share the full process in my newsletter. Not just the finished product, but how I got there, what worked, what didn't, and how the way we build things is fundamentally shifting.